I’ve said this a million times and I think film critics have been speaking out against it lately, but I’ll say it again:
Movie trailers are showing way too much these days.
The new Creed film looks surprisingly good. Hell, I loved the first trailer. It had a good mix of all the right things that make for a good trailer – good music, good acting, didn’t show too much, then reveals that Rocky’s in it and it’s part of that universe. Just enough to get my attention and think, “Wow, this looks really cool.” Let’s be honest, the idea of another film in the Rocky universe at first sounds like overkill—at least for me, it did. But then I saw the first trailer and was pleasantly surprised. All of this being said, I was immediately disappointed after watching the second trailer.
Yes, the acting still looks good. Yes, it still looks like it could be a good movie. But once again I’ve been let down by a trailer that shows way way way way way too much of the movie. I’m not going to say anything about what’s shown, in case you decide to stay away from the 2nd trailer (I recommend you don’t watch it), but I will say that it showed me more than I would’ve liked. I just don’t understand why the marketing teams of these films are doing this so often nowadays. How do they figure that showing more of a movie in a preview will benefit their purpose of selling tickets? As a matter of fact, I’m pretty sure if you show less in an efficient and well-structured way, you’ll be leaving the viewers wanting more…thus going to see the movie, right? Well, apparently not, because a large chunk of movie trailers these days tend to include almost the entire story line of the film, leaving us with little to no surprises during the time we spend in the theater.
I’ll give you two examples: Jurassic World and Terminator: Genisys.
The trailers for both movies, in my opinion, were awful. Not only did they give away a ridiculous amount of the movie, but they also completely took away my desire to see either of the films on the big screen. I’m actually still pretty interested in seeing Jurassic World (granted it’s not really in theaters anymore), to be honest, but the trailer made me go from thinking “this movie is gonna be awesome” to “eh, it’ll be okay.” It makes zero sense to me why people are deciding to go this route with trailers. I think it’s ruining a lot of movies and it makes me sad, because I love movies. They could’ve just had a random scene, then toward the end of the trailer BOOM, they reveal Arnold is back. Then, title sequence. Terminator: Genisys. I’m pretty sure a lot more people would have gone to see the movie. Because honestly, the trailer showed so much of the film that most people who watched could tell that it was incredibly cheesy and a little too gimmicky/over the top.
My point is, trailers are beginning to ruin the moviegoing experience. A great trailer is one that has just the right mix of ambiguity, tone, acting, music and editing, leaving us with plenty to look forward to and very little to no knowledge of the actual plot/what’s happening in the movie. I love being pleasantly surprised by a movie, but this can only really happen with no/little expectations or no knowledge of the film at all.
Think about it. How would some movies have changed if you hadn’t known anything about them or had any expectations? I’ll still be looking forward to Creed, but can’t help but wonder if my viewing experience has been slightly tarnished by the second trailer. What do you guys think of the newest Creed trailer? Did it show too much? Are trailers starting to ruining movies? Let’s have a discussion in the comments!
Author: Austin Adams @IamAustinAdams
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